La raison-d’être de la gouvernance devrait être d’améliorer la qualité de vie des citoyens et de fortifier leur capacité à développer davantage l’état de la Nation. Le rôle de gouvernance est ainsi d’apporter une valeur ajoutée, voire des impacts...Ne faudrait-il pas alors toujours se poser les questions suivantes :Que font les dirigeants ou que sont-ils entrain de faire en ce sens? Que devraient-ils faire ? Quelle valeur ajoutée en termes de performances atteignent-ils ?
Car au fond, les citoyens et les acteurs d’une Nation sont surtout intéressés par les résultats atteints, voire par l’impact. L'auteur tente de répondre à une série de questions sur ces citoyens et acteurs: Qui bénéficie des programmes et des activités ? Quelle valeur ajoutée peut-on leur apporter ? Comment s’assurer que cette valeur est apportée ? Comment apprécier et mesurer les performances en ce sens ?
Autant de questions abordées par l'auteur !
Si cet ouvrage a été écrit, c’est que dans le métier d’Inspecteur général d’Etat et celui de Consultant international que j’exerce depuis quelques années, je rencontre souvent des experts, des citoyens et bien d’autres personnes qui constamment posent la même série de questions : Qu’est ce qui différencie l’Inspection générale d’Etat d’autres corps ou d’autres organes de contrôle ? Pourquoi plusieurs corps ou entités de contrôle dans le secteur public ? Un corps ou un organe de contrôle ne suffirait-il pas pour les pays africains aux moyens limités ? L’Inspection générale d’Etat est-elle vraiment indépendante puisqu’elle est rattachée au Chef de l’Exécutif ? Le rattachement au Parlement ne garantirait-il pas plus d’indépendance ? Les recommandations issues de vos rapports sont-elles appliquées ? A quoi serviraient vos rapports s’ils ne sont pas appliqués ? L'ouvrage apporte des réponses, développe des thèses et dresse le futur...
Ce livre est le reflet de la fascination d’une vie de manager rompu, dérouté face à certaines pratiques, mais aussi plus que jamais réaliste.
C’est l’expérience attachante et réelle d’un expert africain imbu de valeurs et applicateur des processus et des modèles orthonormés du management... C'est aussi une présentation de l’homme, cette entité pleine de paradigmes, avec ses envies ses doutes, sa crainte et son individualisme, prêt à défier à ses périls les plus profondes règles d’or et refusant à se prêter aux jeux de la formalisation à ses dépends!
L'ouvrage précise les contours de la pratique et de la réalité d’aujourd’hui, pratiques qui se moquent des desseins objectifs et optent pour ceux imbus de CŒUR et d’ESPRIT. Cette ouvrage pose un paradigme essentiel et est à l’antipode des ouvrages formalisateurs du management d’où sa contribution essentielle.
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SOFThinking,une Internet compagnie - Newsletter #8
SOFThinking,une Internet compagnie - Newsletter #8
Being in the affiliate marketing business is not that hard now with the internet at your disposable. It is much easier now compared to the days when people have to make use of the telephones and other mediums of information just to get the latest updates on the way their program is coming along.
So with technology at hand, and assuming that the affiliate is working from home, a day in his or her life would sound something like this…
Upon waking up and after having breakfast, the computer is turned on to check out new developments in the network. As far as the marketer is concerned there might be new things to update and statistics to keep track on.
The site design has to be revised. The marketer knows that a well-designed site can increase sign ups from visitors. It can also help in the affiliate’s conversion rates.
That done, it is time to submit the affiliate program to directories that lists affiliate programs. These directories are means to attract people in joining your affiliate program. A sure way of promoting the affiliate program.
Time to track down the sales you are getting from your affiliates fairly and accurately. There are phone orders and mails to track down. See if they are new clients checking the products out. Noting down the contact information that might be a viable source in the future.
There are lots of resources to sort out. Ads, banners, button ads and sample recommendations to give out because the marketer knows that this is one way of ensuring more sales. Best to stay visible and accessible too.
The affiliate marketer remembered that there are questions to answer from the visitors. This has to be done quickly. Nothing can turn off a customer than an unanswered email.
To prove that the affiliate is working effectively and efficiently, inquiries would have to be paid more attention on. Nobody wants to be ignored and customers are not always the most patient of all people. Quick answer that should appear professional yet friendly too.
In the process of doing all the necessities, the marketer is logged on to a chat room where he or she interacts with other affiliates and those under that same program. This is where they can discuss things on how to best promote their products.
There are things to be learned and it is a continuous process. Sharing tips and advices is a good way of showing support. There may be others out there wanting to join and may be enticed by the discussion that is going on. There is no harm in assuming what opportunities ahead.
The newsletters and ezines were updated days ago, so it is time for the affiliate marketer to see if there are some new things happening in the market. This will be written about in the marketer’s publication to be distributed to the old and new customers.
These same publications are also an important tool in keeping up to date with the newly introduced products. The marketer has put up a sale and promotion that customers may want to know about. Besides, they have to keep up with the deadline of these sales written in the publications.
It is that time to show some appreciation to those who have helped the marketer in the promotions and sale increase. Nothing like mentioning the persons, their sites and the process they have done that made everything worked.
Of course, this will be published in the newsletters. Among the more important information that have been written already.
The marketer still has time to write out recommendations to those who want credible sources for the products being promoted. There is also time to post some comments on how to be a successful affiliate marketer on a site where there are lots of wannabees.
Two objectives done at the same time. The marketer gets to promote the product as well as the program they are in. Who knows, someone may be inclined to join.
Time flies. Missed lunch but is quite contented with the tasks done. Bed time….
Ok, so this may not be all done in a day. But then, this gives you an idea of how an affiliate marketer, a dedicated one that is, spends the marketing day.
Is that success looming in the distance or what?
Best regards
Please, join my newsletter
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Ce livre est le refletdela fascination d’une vie de manager rompu, fin connaisseur des lois et textes l’encadrant, dérouté face à certaines pratiques, mais aussi plus que jamais réaliste. C’est l’expérience attachante et réelle d’un expertafricain imbu de valeurs et applicateur des processus et des modèles orthonormés du management qui malgré son intériorisation des changements et ses bonnes connaissances des innovations bute face à la pugnacité de l’homme.
L’homme, cette entité pleine de paradigmes, plus que jamais adepte de l’échelle des valeurs avantageuses, l’homme avec ses envies ses doutes, sa crainte et son individualisme, prêt à défier à ses périls lesplus profondes règles d’or et refusant à se prêter aux jeux de la formalisation à ses dépends !
Le manager précise les contours de la pratique, en délivrant la réalité des pratiques managériales d’aujourd’hui, pratiques qui après toutes les règles évoquées par les précurseurs, après maintes adaptations aux réalités des entreprises et même après énormément d’innovations apportées par les génies des siècles durant, se moquent des desseins objectifs et optent pour ceux imbus de CŒUR et d’ESPRIT.
Cette ouvrage pose un paradigme essentiel et est à l’antipode des ouvragesformalisateurs du management d’où sa contribution essentielle.
Maimouna. Sociologue. Experte en Ressources Humaines
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SOFThinking,une Internet compagnie - Newsletter #7
SOFThinking,une Internet compagnie - Newsletter #7
Bienvenus à SOFThinking Newsletter n° 7. Cette semaine, SOFThinking Newsletter vous propose des outils pour améliorer vos capacités de création de sites web et des blogs. En effet, vous aurez besoin d'ouvrir et de mettre à jour des comptes paypal de paiement, de maîtriser comment développer des blogs compétititifs, de comprendre les conditionds et modalités d'hébergemment de vos sites et noms de domaine.
Ce numéro vous apporte des informations et des outils appropriés.
Bonne lecture.
Hello!
Welcome to SOFThinking Newsletter No. 7. This week, SOFThinking Newsletter offers tools to strengthen your abilities to create websites and blogs. Indeed, you will need to open and update accounts paypal payment, develop blogs compétititifs, understand the terms and conditions of your web hosting and domain names.
Although you will be told time and time again that you do not need a website of your own, actually you will be 99% better off if you do have one. It will open up doors that you can’t imagine right now, but later down the road, everything from blogging, to building a base of leads to sell to, to reselling products will be a whole lot simpler if you get “hosting”.
One of the most well known host is “Hostgator” where you can pick up a hosted account for just dollars per month. At this point you can choose any level of service you wish, but I’d recommend anything above the most basic level.
There are other well known names as well such as GoDaddy, but in general I’d recommend Hostgator because more Internet Marketers use that more than any other host, which may come into play down the road in terms of compatibility issues. Before signing up, think up a unique domain name for your website. It should be fairly broad in scope in case you shift focus. For instance, if you name the site BestWebsitesTipsOnEarth.og, and then decide to switch to a focus on Gardening, Blogging, or Twitter as your “niche”, then you’ll need a new name! Instead try TheBestDigitalProducts.com or something like that. Generic. Should you only choose .org? and not .net, or .me, or .org, .com, etc? Well, most folks remember .com or .org the best, but that is hard to answer. I mostly get .com or .org myself and add “MY” or “YOUR” to the beginning of the name to make it unique.
I usually use Hostgator when purchasing a domain name.
Merci encore une fois d’être au rendez-vous avec SOFThinking !
Cette fois-ci, nous vous parlons des noms de domaine et de l’hébergement par votre propre site web. Peut-être qu’il vous arrivera d’entendre fréquemment que vous n’avez pas besoin de posséder un site ou que cela n’est pas primordial ; mais c’est le meilleur choix que vous pourriez faire. En effet, cela vous ouvrira les portes beaucoup plus que vous ne pouvez actuellement l’imaginer, aujourd’hui et plus tard, en cours de route, à l’occasion de vos activités de gestion de blogs, de mise en ligne de certains fichiers, lors des efforts que vous entreprendrez pour vous constituer une liste de contacts et de prospects à qui vous vendrez vos produitsou une liste de revendeurs chargés de diffuser et de multiplier vos produits d’affiliation, ceci avec une plus grande simplicité qu’auparavant.
Je voudrais attirer votre attention sur un des hébergements les plus connus“Hostgator” au niveau duquel vous pouvez choisir un compte d’hébergement pour tout juste quelques dollars par mois. A ce stade, vous avez le choix entre plusieurs niveaux de services, je vous conseille tout de même de choisir un peu plus au dessus. En sus, vous pourrez progressivement, en fonction de vos moyens, adhérer et accéder à de nombreux autres produits et services…
Il existe d’autres hébergeurs bien connus comme GoDaddy, mais en général je recommande « Hostgator » du fait qu’il est utilisé par plusieurs spécialistes du marketing internet, sans que vous ayez à solutionner des problèmes de comptabilité.
Avant d’y accéder par votre souscription, pensez d’abord au nom de domaine qui conviendra pour votre site web. Il doit assez parlant, attrayant et englobant dans sa signification ou sa portée au cas ou décideriez de changer de perspectives ou d’orientation. Par exemple, si vous décidez de l’appeler « lesmeilleuresastucesduweb » et décidez par la suite d’intervenir sur Twitter ou sur divers autres thèmes, vous aurez peut-être alors besoin de changer et de retenir un nouveau nom de domaine plus parlant. Essayez alors un terme plus générique. Une autre question! Devriez-vous choisir une extension de nom de domaine avec la terminaison .com, .org, .net, etc. ? Très souvent, les gens retiennent beaucoup plus « quelquechose.com », mais c’est à vous de choisir. Normalement .com fait référence à communication, .org à organisation, .net à réseau. Pour ma part, j’ai commencé avec softhinking.com http://www.softhinking.com et je suis entrain de mettre en place http://www.softhinking.org qui va fédérer les activités de SOFThinking et d’autres services off line. SOFThinking.com sera le niveau marchand et SOFThinking.org, le niveau entité quifédère une multitude d’activités on line, donc sur le net et off lin pour des produits et services non numériques.
There is no doubt that you have seen those little “mini-ads” that pop up on websites throughout the web. Those little ads are something that you may someday place yourself on other people’s pages. For now, though, consider this – if you take those ads and place them on your blog, or your website. YOU will get paid anytime somebody clicks on them!
Go ahead to Google.com and sign up for their Adsense program. It is right there under “advertising programs” on the main page.Take your time and look around a bit.
If you have not already started your Wordpress blog, then you can go to Blogger.com and start a free blog there. (Wordpress is more versatile, so prepare to move to that eventually). Whatever topic you choose to write about on your blog, the ads that you are going to place will act like a chameleon and those ads will match that subject. (Thus “Ad-sense”)
Now go ahead in and practice making the little ads, and copying and pasting the proper code onto your website or blog. Make sure that you familiarize yourself with Wordpress, or Blogger enough so you know how to do this. I’m leaving some of those fine details up to you to research.
Some topics you choose to write about will actually be more lucrative than others. For instance, if you were to write about criminal law, there would be attorneys advertising their services which would yield a higher payout per click! Still, I suggest you write about a subject that you enjoy. The only challenge left is getting traffic to your website or blog so you can get those clicks! I’ll be talking about that shortly.
This
program is priced to sell for the insanely low price of $20
and offers an optional reseller program which pays
$15 for each sale and is paid instantly to your PayPal® account.
Anyone can sell 2 memberships and when you do yours will be
free! That's a 75% commission rate and will pay you instantly each time you sell one. This program is poised to sell off the shelves
well into the future so get in early and capture the lions
share of your affiliate earnings. Making money is the name of
the game and ClickBanker® makes you money 2 different ways!
